Backend & architecture
36 articles
Archiom's backend group — multi-tenant SaaS, APIs, and the infrastructure decisions that quietly determine whether a product scales.
Articles
Engineering and product insights from this team.
Ask ChatGPT, Perplexity, and Gemini your top five customer questions. Log who gets cited, how your brand is described, and repeat monthly — or you are flying blind.
September 2026 · 8 min read
LLMs retrieve from indexes built on crawlable, trustworthy sites. Structured data, semantic HTML, performance, and llms.txt — what dev teams should ship before chasing GEO tactics.
August 2026 · 11 min read
The honest comparison isn't "build vs. buy" — it's what a year of in-house engineering labor costs versus a scoped agency engagement, for an API that both sides could build equally well.
September 2026 · 6 min read
AI needs attributable sentences. Put the answer in paragraph one, one clear claim per question, and concrete how-to/data — not another opinion wall.
August 2026 · 9 min read
SEO teams optimize the domain; AI visibility is mostly built in press, partners, Reddit, LinkedIn, and YouTube. Here is how earned, borrowed, and community authority compound.
July 2026 · 10 min read
The problem at 20+ locations usually isn't Google — it's that the CRM, the website, and the franchise onboarding sheet all say something slightly different, and Google is where it surfaces.
July 2026 · 7 min read
The FTC's rule banning fake reviews and testimonials took effect in October 2024 — and it draws a specific, easy-to-miss line between illegal review gating and legal sentiment-based routing.
July 2026 · 5 min read
Manually asking every customer for a review falls apart the moment the calendar gets busy. Here's what an automated, sentiment-routed request flow actually looks like.
July 2026 · 5 min read
There's no universal best time — the right delay depends on whether you're asking about a service or a product, and getting the day and hour wrong costs real response rate.
July 2026 · 5 min read
BrightLocal's 2026 survey shows the biggest one-year shift in review-reading behavior on record — and a rising star-rating bar that's already filtering businesses out before they get a call.
July 2026 · 6 min read
DIY works fine for a single location with someone who has an hour a month. Here's an honest breakdown of where that stops being true.
July 2026 · 6 min read
Photos aren't decoration on a Google Business Profile — they measurably move direction requests, calls, and even ranking. Here's what the data says actually works.
July 2026 · 6 min read
A Google Business Profile is free to create — but claiming it isn't the same as setting it up correctly, and a botched setup is harder to fix later than to do right the first time.
July 2026 · 6 min read
Google offers several verification paths, and picking the wrong one for your business type is the single most common reason setup drags on for weeks instead of days.
July 2026 · 6 min read
Responding to reviews isn't just good etiquette — it's tied to measurable revenue and conversion differences. Here's the data, and how Review Funnel and Google Business Profile management fit together.
July 2026 · 6 min read
Google suspends over a third of local businesses at least once, often with no clear explanation. Most are recoverable — if you follow the right process instead of guessing.
July 2026 · 7 min read
84% of profile views come from category or product searches, not your business name — which changes what "optimizing for discovery" actually has to mean.
July 2026 · 5 min read
"Complete" isn't just filling in every field once. Here's the specific list Google's own research ties to trust and engagement.
July 2026 · 6 min read
Only 17% of businesses use Google Posts at all — which means consistent posting is one of the few remaining local SEO levers that isn't already crowded out by competitors.
July 2026 · 6 min read
A widget displays reviews you already have. A funnel actively routes happy customers toward leaving one and catches unhappy ones before they go public.
July 2026 · 6 min read
Being listed and being found are different problems. Here's what the data says actually correlates with local pack ranking — not general SEO advice repurposed for Maps.
July 2026 · 7 min read
Most review-request emails ask for a lot of effort for very little in return. The ones that convert make the ask specific and the first click frictionless — and stay clear of the FTC's incentive rule.
July 2026 · 5 min read
The real objection to AI chatbots is rarely about the technology — it's the fear of sounding generic and robotic to your own customers. Here's how that's actually solved.
July 2026 · 7 min read
Browser-only Pixel tracking loses conversions to ad blockers and iOS privacy restrictions — pairing it with server-side Conversions API is what actually closes the gap.
July 2026 · 6 min read
The two most common ways to hire a dev shop solve different problems. Picking the wrong one is the most common reason a project relationship goes sideways.
July 2026 · 6 min read
Installing GA4 directly and installing it through Google Tag Manager produce different long-term outcomes — here's the setup order that avoids the most common configuration mistakes.
July 2026 · 7 min read
A leaked or shared discount code doesn't just cost the one transaction — it can quietly erode margin across an entire campaign before anyone notices.
July 2026 · 6 min read
"Google review plugin" covers two different products — display widgets and collection tools — and mixing them up is the most common reason businesses end up disappointed.
July 2026 · 6 min read
Your customer's path often starts on YouTube, Reddit, or AI chat — not Google. If you only optimize step five, you miss the conversations that shape the decision.
July 2026 · 10 min read
Rankings can hold while clicks fall. AI answers synthesize your brand from the whole web — so visibility is an alignment problem, not a plugin install.
June 2026 · 12 min read
Deloitte's June 2026 employment forecasts show tech roles among the most AI-disrupted — with vacancies already softening. Here is what the data means for hiring, team design, and product delivery.
June 2026 · 10 min read
The architectural decisions that look optional early on but quietly determine how far a product can grow — a field guide from real client builds.
May 2026 · 11 min read
Conventions, hooks, and escaping practices that keep plugins compatible across themes and core updates.
Apr 2026 · 7 min read
Auth, rate limiting, input validation, and the defaults that stop the majority of real-world attacks.
Mar 2026 · 9 min read
How to spot bots, serial returners, and coupon abuse with signals you already have — before adding ML.
Feb 2026 · 8 min read
Why agreeing the API shape early keeps frontend, backend, and mobile teams unblocked and shipping in parallel.
Jan 2026 · 7 min read
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