The Monday AI Visibility Audit: A 10-Minute Baseline Habit

Capstone of our AI Search series. You have the map, the 85% problem, content structure, and technical foundation — now build the habit.

Without an AI share-of-voice baseline, you cannot explain organic decline to leadership or know if tactics worked.

Open ChatGPT, Perplexity, Gemini, and Google AI. Type five questions your customers ask most. See if your brand shows up. Put it in a spreadsheet. Set a monthly reminder.Emma Young, WordCamp 2026

Not broad industry queries — the questions your sales and support teams hear weekly. 'Best X for Y,' 'how much does Z cost,' 'is vendor A better than B for our use case.'

• Run the same five queries on each engine every month.
• Note who gets cited — you, competitors, community threads, press.
• Ask each engine to describe your brand in one full sentence.

Young calls spreadsheets a love language. One row per query per engine per date — that is your baseline.

Repeat in 30 days, then monthly. A one-off check is curiosity; a series of rows is operations.

• 'It depends on your situation' — incoherence signal; see off-site citations post.
• Confident but wrong facts about pricing, features, or positioning.
• Competitors cited while you rank well on Google — discovery map mismatch (post 2).
• Different brand descriptions across engines — alignment gap.

AI search is everybody's job — 85% off your website, 15% on it, 100% requiring alignment. Re-read the series from the top:

• AI Search Is a Company Problem, Not an SEO Ticket
• Google Is Step Five
• Why 85% of Citations Happen Off Your Website
• Answer-First Content
• Technical Foundation