84% of profile views come from category or product searches, not your business name — which changes what "optimizing for discovery" actually has to mean.
It's easy to assume a Google Business Profile mostly serves people who already know who you are and are just looking you up. The data says the opposite: 84% of profile views come from discovery searches — a category, product, or service search — not a branded search for the business by name.
48%
of actions are website visits
21%
of actions are calls
9%
of actions are direction requests
Website visits are the dominant action, well ahead of calls or direction requests — which makes the website link and the site it points to as much a part of profile optimization as anything on the profile itself.
Backend & architecture
Archiom's backend group — multi-tenant SaaS, APIs, and the infrastructure decisions that quietly determine whether a product scales.
View all articlesKeep Reading
Work With Us
Archiom helps startups, agencies, and businesses build scalable digital products and business solutions.