AI Overviews cut organic clicks broadly, but Google Business Profile actions grew 41% year-over-year in the same period — local search is being reshaped, not shrunk.
AI Overviews have cut organic click-through rates broadly across informational search — but local search has behaved differently. Google's own 2026 data shows Business Profile actions (calls, directions, website clicks, bookings) grew 41% year-over-year in the same period AI Overviews expanded elsewhere.
~7%
of local-intent searches show an AI Overview
41%
YoY growth in Google Business Profile actions
AI Overviews appear far less often on local-intent queries (roughly 7%) than on general informational ones (nearing half of tracked queries). "Find a plumber near me" still routes to the map and local pack far more reliably than a general knowledge question does.
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